World Wide Fund for Nature

The World Wide Fund for Nature (WWF) was founded in 1961 (formerly known as the World Wildlife Fund) and today is the world's largest conservation organization.

"WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

• conserving the world's biological diversity
.
• resources is sustainable
• promoting the reduction of pollution and wasteful consumption."

Source: WWF website 

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